This PhD seminar will introduce students to the basics of mixed methods research (MMR) for management studies, with regard to MMR’s goals and approaches, as well is its key challenges. Concrete ways of conducting MMR projects will be discussed in detail. On this basis, steps to the students’ own mixed methods designs will be outlined. Useful tips for publishing mixed methods studies in management journals will also be provided. Within this course structure, students will learn how the visual integration of quantitative and qualitative data can amplify the value of research by increasing the credibility, comparability and transferability of the research inferences. By the end of the course, students will:

understand
• … the relative advantages and disadvantages of quantitative and qualitative research methods,
• … the fundamental principles for designing mixed methods studies,
• … the pitfalls and challenges when combining quantitative and qualitative methods (in sequence or jointly),
• … the design procedures of selected examples of mixed method research;

be able
• … to tailor mixed method approaches to management studies,
• … to rigorously combine quantitative and qualitative research methods;

know
• … how to combine quantitative and qualitative approaches based on rigorous procedures;
• … how to choose an appropriate mixed methods design for their own studies.