Advanced Training Journalism The Innovative Journalist - Innovation from the Newsroom News on Snapchat? War reports in Virtual Reality? Paywall – or not? Journalism is changing – with overwhelming speed. Change becomes daily business, the fight for attention gets harder and harder and there is still this big question mark when it comes to new, sustainable business models. At the same time, new storytelling and and analytic tools give rise to unseen creativity in journalism. The ability to innovate becomes a new core competence in newsrooms. In this advanced training modul we focus the development of new products and services in journalism. We start by having a closer look at where and how innovation in journalism takes place these days. And we are extending our scope by considering contiguous fields and industries as game or interaction design – where we gain inspiration and try to deduce implications from for journalism. In user-centered processes we finally combine the analysis of trends, of users' needs and of competitors' services. On this basis we are developing ideas for new or adapted offers. This workshop for managers aims at showing how innovation in journalism can start in the newsroom and therefore depends on the integration and the attentiveness of the journalists. And we will also discuss how the dynamic environment shapes the requirements in the newsroom regarding competences, responsibilities and attitudes and how innovation is not just relevant for financial success but also for the vitality of democracies. This workshop is a cooperation between the MAZ Schweizer Journalistenschule and the MCM-HSG (Institute for Media and Communications Management). Target group This modul is designed for managers in media or related organisations: Editors in chief CEOs Journalists with demanging line functions Head of Communication Learning targets Participants get to know different forms of innovation and are able to identify challenges related to their introduction. Participants undestand why product and service innovation in journalism should start in the newsroom and why it therefore makes sense to involve journalists into innovation processes. Participants understand why the capability to innovation constitutes these days a core competence in journalism. Participants get to know sources for inspiration and tools (Design Thinking) which stimulate creativity and openness in the newsroom. Participants understand why innovation in journalism isn't just a business question but also relevant for democracies. Dates Friday, 09/07/2018, 10 am to 7 pm Saturday 10/07/2018, 9 am to 4 pm Price 1'440.00 CHF Registration here For more information please contact Stephanie Grubenmann.