20th Anniversary of the =mcminstitute There is every reason to celebrate for the Institute for Media and Communications Management (=mcm): 20 years ago, the =mcm was founded by a joint venture between the Bertelsmann Foundation, the Heinz Nixdorf Foundation and the University of St. Gallen, Switzerland. Just in time for the beginning of the era of media change. The =mcminstitute started in 1998 with more than 35 employees and has always dealt with digital change and the resulting challenges for media and communication management with great foresight. On the occasion of its 20th anniversary, the =mcminstitute would like to take advantage of the opportunity to remind at what has been achieved and to venture a look into the future of communication and media design through various events. Therefore, the =mcm is pleased to announce the anniversary celebration on 4th of September 2018, at which we want to review 20 years =mcminstitute with all partners, employees and alumni. In addition, many other topic-specific and future-oriented events give cause for anticipation such as the "Communicating Analytics Seminar" in May, the second "Mobile Marketing Conference" (#MoMaKo18) in September or the conference "Literature Error: Restart or Cancel?" in November. We are looking forward to see you! Time & Place 4th September 2018 from 16:00 to 22:00 at the Einstein St.Gallen (Berneggstrasse 2 | 9000 St. Gallen) Registration Please register here.