Study on the potentials and examples of conversational interfaces What you always wanted to know about Conversational Interfaces Based on a comprehensive literature analysis, the study defined and classified Conversational Interfaces (CI), explained the basic technologies, identified the current user acceptance and illustrated possible applications in different industries with concrete examples. Based on the analyzed technological foundations and industry examples, a generic architecture for CIs and a decision making process model were developed. Students of the University of St.Gallen in cooperation with the swiss mobile association «smama» and three of its members, the Aduno Group, gotomo GmbH and Netcetera AG, realized the study. Prof. Dr. Katarina Stanoevska-Slabeva and Vera Lenz-Kesekamp provided the content-related support as well as the final editing. Download of the results We would like to provide the results from April 3, 2018 onwards. To receive the study in PDF format, please register here.